How Hit Booker Prices 450+ Units on Market Data With PriceLabs

Executive Summary

Goran Novak started Hit Booker in 2017 with two apartments in Mostar. Today it is a professional accommodation rental and property management agency, and Goran describes it as a leading company in its field in Bosnia and Herzegovina.

Hit Booker now manages more than 450 units across more than 300 properties. Serviced apartments sit alongside villas, holiday homes, and luxury properties, and around 80 properties have private or shared pools. Pricing all of it by hand is not possible, and the owners behind the properties often have their own ideas about what a night is worth.

Goran has used PriceLabs since 2018. He moved Hit Booker from manual rates that changed once or twice a year to dynamic pricing based on market demand and data, and he does not think the company could operate at its current size without it.

About Hit Booker

Hit Booker is a professional property management and rental agency specializing in revenue management, distribution, and guest experience.

Its portfolio runs from serviced apartments to luxury villas. Around 80 properties have private or shared pools, which Goran says makes it one of Bosnia and Herzegovina’s largest collections of professionally managed pool properties.

For owners who hand over operations, Hit Booker handles guest communication, cleaning between stays, and 24/7 support, with pricing on PriceLabs. Goran says local market knowledge, professional management, and data-driven revenue management set it apart.

“We started in 2017 with just two apartments in Mostar and have grown into a leading company in the Bosnian market.” – Goran Novak

Challenges Before PriceLabs

Goran’s pricing challenge was less about the tools and more about the people behind the properties. The core challenges were:

• Different views of value: Many owners do not follow the market closely, so they price from what they believe their property is worth. That number can differ from what market data and demand show.
• Rates that rarely moved: Before PriceLabs, Hit Booker set rates by hand from experience and general market knowledge, and changed them perhaps once or twice a year.
• A habit that is hard to change: Revenue management means adjusting prices constantly for demand, competition, seasonality, events, and booking pace. Moving owners to that way of working is a challenge in itself.

“An owner may look at their property and think, ‘My apartment is worth €150 per night,’ but the market may show that the realistic price is €100 during a low-demand period, or that guests would actually be willing to pay €200 during a peak period.” – Goran Novak

PriceLabs as a Solution

Goran discovered PriceLabs in 2018 and has used it ever since. Over those years he has tested, adjusted, and improved Hit Booker’s pricing as the portfolio grew.

Key features that made a difference:

• Daily rates from market data: PriceLabs updates rates daily using market data and each property’s performance. Goran’s team adapts those rates to demand, booking pace, seasonality, local events, and market conditions, so pricing is no longer set once and left unchanged.

• Price recommendations that settle the owner conversation: When an owner’s number and the market disagree, Goran puts market-based recommendations on the table. They move the discussion from personal opinion to actual demand, and every rate shows how it was calculated, from market factors to customizations and price limits.

“This is one of the main reasons why data and tools like PriceLabs are so important for us. They allow us to move the conversation away from personal opinions and towards objective market data and actual demand.” – Goran Novak

• Customization and automation, tuned over time: PriceLabs has a wide range of customization and automation options, and Goran says it takes time to explore and configure them properly. He has refined his own settings over the years as the portfolio has grown.
• Action Center for a portfolio this size: Action Center is Goran’s current favorite. It brings alerts and recommendations for the whole portfolio into one place, refreshed daily, so his team can see which properties need attention and act on them. For some alerts, such as base price recommendations, changes can be accepted for many properties at once.

“Once you have a large portfolio and start using all the different features and settings, the Action Center becomes extremely useful for quickly identifying properties that need attention and taking action.” – Goran Novak

Results

Pricing now keeps pace with a portfolio of more than 450 units, and Goran says it has changed how his whole team thinks about revenue management.

• Revenue improvement: The team now works to maximize the revenue potential of each property instead of only trying to maximize occupancy. Year-to-date revenue for the Mostar Apartmani Srednji property group grew by 19%.
• Growth at scale: Hit Booker has grown from two apartments in 2017 to more than 450 units, with year-over-year growth in the portfolio. PriceLabs has made the work more efficient and consistent.

“Honestly, I don’t think we could operate and scale our business to its current size without PriceLabs.” – Goran Novak

• A different view of pricing: The team now adapts rates constantly to demand, booking pace, seasonality, local events, and market conditions.

“PriceLabs has completely changed the way we think about revenue management. We no longer look at pricing as something that is set once and then left unchanged.” – Goran Novak

Looking Ahead

Goran believes the biggest trend in hospitality will be the ability to adapt both pricing and the offer to real market demand. The market is becoming more dynamic, and guests are influenced by price, timing, flexibility, and the overall value of the experience, so a fixed, one-size-fits-all strategy will become less effective. He expects data, automation, and AI to help property managers read demand and react faster.

“The companies that can combine technology and data with good local market knowledge will have a significant advantage.” – Goran Novak

For Hit Booker, from its serviced apartments to its pool villas, that model is already in place: local market knowledge combined with technology, dynamic pricing, and data-driven revenue management.

“For me, the future is about being much more flexible and making decisions based on what the market is actually telling us, rather than what we think the market should be.” – Goran Novak

Advice for Other Operators

Goran’s own approach works as a starting playbook for managers who are growing a portfolio.

• Put market data in front of owners: Goran uses data and tools like PriceLabs to move the pricing conversation away from personal opinion and toward actual demand.
• Price for revenue, not just occupancy: Goran’s aim is to maximize the revenue potential of each property, not only to fill it.
• Keep testing and adjusting: Goran has refined his pricing strategy since 2018 as the portfolio has grown.
• Give the settings time: PriceLabs has many functions, and Goran says it takes time to explore and configure them properly.