How Elevus Host Increased Its Revenue With PriceLabs' Dynamic Pricing

Executive Summary

Vanessa Santana spent five years in hospitality, starting with a guesthouse (pousada) where she handled bookings, pricing, guests, staff, and marketing. In 2026, she launched Elevus Host, a professional short-term rental management company in Fortaleza, Brazil.

Managing diverse accommodation formats across different regions made a one-size-fits-all pricing strategy impossible. To move away from manual research, Vanessa implemented PriceLabs’ dynamic pricing in mid-2025. Following its adoption, Pousada Rio das Onças achieved 33% annual revenue growth in 2025 compared to 2024.

About the Property

Pousada Rio das Onças is a 13-room guesthouse in Fortim, Ceará, offering both individual room bookings and entire home rentals. It is where Vanessa built her hospitality expertise. In 2026, she launched Elevus Host, which now manages 17 active properties and 45 rooms across Ceará and São Paulo, with four more coming in Santa Catarina.

Vanessa runs the operation end to end. Elevus Host builds and optimizes each property’s online presence, sets the pricing strategy, talks to guests and oversees daily operations, all with one aim: raising the value of each owner’s property.

“Management isn’t just about getting bookings. It’s about increasing the value of the owner’s property and giving guests an experience they want to repeat.” – Vanessa Santana, Founder, Elevus Host

Challenges Before PriceLabs

Managing a small guesthouse alongside short-term rentals brought distinct revenue challenges:

• Multiple formats and markets: Balancing individual room reservations with entire home rentals at Pousada Rio das Onças, while managing properties across Ceará and São Paulo, required flexible pricing strategies.
• Risk at both extremes: Balancing occupancy against rate meant guarding against pricing too low when demand is high and pricing above the market when demand drops.
• Manual rate research: She compared similar properties on booking platforms, tracked competitors, marked holidays and seasons, and adjusted prices one by one.
• A fast-growing portfolio: As more properties came on board, watching the market by eye stopped being enough. She wanted decisions backed by data.

“It worked, but it took a lot of time. As my portfolio grew, I realized I needed to make decisions based on data, not just observation.” – Vanessa Santana

PriceLabs as a Solution

Vanessa started using PriceLabs in mid-2025, when her portfolio had outgrown manual research.

Key features that made a difference:

• Dynamic Pricing: Rates follow demand, seasonality, and booking lead time, so each property is priced for its own market. It is her favorite PriceLabs feature, and it changed her daily routine.

“Dynamic pricing, without a doubt. Automatically adjusting rates based on demand, seasonality, and booking lead time changed my routine.” – Vanessa Santana

• Portfolio Analytics: Vanessa uses Portfolio Analytics often. She says it puts occupancy, ADR, RevPAR, and revenue in one place, which shows her what is working and where to improve across several properties.
• A clear view of demand and market behavior: With PriceLabs, she can see demand, seasonality and market behavior clearly, and react to changes much faster than she could by hand.

Results

Pricing across Pousada Rio das Onças and the Elevus Host portfolio is now data-led and professional, delivering clear revenue growth.

• Guesthouse revenue growth: After adopting PriceLabs in mid-2025, Pousada Rio das Onças recorded 33% revenue growth in 2025 compared to 2024.
• Faster, clearer decisions: Demand, seasonality and market behavior are visible in one place, so she can react quickly instead of adjusting rates one by one.
• Time, organization and confidence: Beyond the numbers, Vanessa says she gained time, organization and confidence in her pricing decisions.
• One view across the portfolio: Portfolio Analytics gives her a single place to see how each property is performing as Elevus Host grows.

“PriceLabs made my pricing truly professional. I can now see demand, seasonality and market behavior clearly, and react much faster.” – Vanessa Santana

Looking Ahead

2026 is Vanessa’s first full year with PriceLabs. She is expanding into Santa Catarina in November, and expects technology, data and artificial intelligence to play a bigger role in operations and revenue strategy.

“It’s no longer enough to list a property and wait. You need to understand the market, track your metrics, and offer an experience that truly surprises guests.” – Vanessa Santana